777ed Privacy Policy — How We Handle Your Data

This Privacy Policy ("Policy") describes how 777ed ("we", "us", "our") collects, uses, stores, shares, and protects the personal data of users ("you", "your", "Player") who access or use the 777ed website, mobile interface, and associated services (collectively, the "Platform"). This Policy forms part of our Terms and Conditions and should be read together with them.

By accessing or using the Platform, you confirm that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree to this Policy, please do not use the Platform.

777ed is committed to protecting the privacy and security of your personal data. We process personal data only where we have a lawful basis for doing so, and we do not sell or rent your personal data to third parties for their own marketing purposes under any circumstances.

777ed collects personal data that is necessary to provide our services, comply with legal obligations, and improve the Platform. We collect personal data in the following categories:

777ed uses the personal data we collect for the following purposes, each of which is supported by a lawful basis for processing:

• To create and manage your account, verify your identity and age, and maintain your account security, including password reset and two-factor authentication where applicable.
• To process deposits and withdrawals, verify payment method ownership, and maintain accurate financial records for compliance and audit purposes.
• To provide customer support, resolve disputes, and respond to inquiries submitted via email or live chat.
• To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct as set out in our Terms and Conditions.
• To support responsible gaming by monitoring player behaviour for signs of problem gambling, and to apply deposit limits, loss limits, session timers, and self-exclusion measures where requested or required.
• To send you service-related communications such as transaction confirmations, account security alerts, and updates to our Terms or Privacy Policy. We may also send you promotional communications about bonuses and offers where you have provided consent; you may withdraw this consent at any time by contacting our support team.

777ed does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review. Where automated processes are used to flag accounts for review (such as fraud detection systems), a human reviewer will assess the flagged information before any material action is taken.

We process your personal data only where we have a lawful basis to do so. The lawful bases on which we rely are as follows:

• Contract performance: processing that is necessary to perform our contract with you, including account creation, deposit and withdrawal processing, and customer support.
• Legal obligation: processing that is necessary for us to comply with applicable laws, including anti-money laundering (AML) regulations, identity verification requirements, and financial record-keeping obligations.
• Legitimate interests: processing for the purposes of fraud detection, platform security, responsible gaming monitoring, and service improvement, where those interests are not overridden by your privacy rights.
• Consent: where we send you promotional communications or use non-essential cookies, we do so on the basis of your consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

777ed does not sell, rent, or trade your personal data to third parties. We may share your personal data with third parties only in the following limited circumstances:

• Service providers: we share data with third-party vendors who provide services on our behalf, including payment processors (such as bKash, Nagad, and Rocket), game content providers (such as Pragmatic Play and Evolution Gaming), IT infrastructure providers, and identity verification services. These vendors are contractually bound to process your data only for the purposes for which it was shared and to maintain appropriate security standards.
• Legal and regulatory authorities: we may disclose your personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required or permitted to do so by applicable law, or where we believe disclosure is necessary to protect the rights, property, or safety of 777ed, our users, or the public.
• Business transfers: in the event of a merger, acquisition, or sale of all or part of 777ed's business, your personal data may be transferred to the acquiring entity as part of the transaction, subject to equivalent privacy protections.
• With your consent: where you have explicitly consented to a specific sharing arrangement, we may share your data accordingly. You may withdraw this consent at any time.

777ed requires all third parties to whom we disclose personal data to implement appropriate technical and organisational security measures, and to process that data only in accordance with our instructions and applicable law.

777ed retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve disputes. The specific retention periods that apply to different categories of data are as follows: account and identity data is retained for a minimum of five years following account closure, in accordance with our AML compliance obligations; transaction data is retained for a minimum of five years following the date of the transaction; usage and technical data is retained for up to 24 months; communications data is retained for up to 36 months following the last interaction.

When personal data is no longer required for any lawful purpose, 777ed will securely delete or anonymise it in accordance with our data disposal procedures. Where data is anonymised rather than deleted, the anonymised data may be retained indefinitely for statistical or analytical purposes, as it no longer constitutes personal data.

777ed uses cookies and similar tracking technologies to improve your experience on the Platform, maintain session state, and gather analytics data. We use three categories of cookies:

• Essential cookies: these are strictly necessary for the Platform to function. They enable core features such as session management, authentication, and security. Essential cookies cannot be disabled without preventing access to the Platform.
• Analytics cookies: these cookies allow us to understand how players use the Platform — which pages are visited most frequently, where players encounter difficulties, and how game sessions progress. This information is used in aggregate, anonymised form to improve the Platform. Analytics cookies are only used where you have provided consent.
• Preference cookies: these cookies remember your settings and preferences on the Platform, such as your chosen language. Preference cookies are only used where you have provided consent.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. For further information about the cookies we use, please contact our support team at [email protected].

You have the following rights in relation to the personal data that 777ed holds about you. To exercise any of these rights, please contact our support team at [email protected] with the subject line "Privacy Request":

• Right of access: you have the right to request a copy of the personal data that 777ed holds about you, together with information about how it is used and with whom it is shared.
• Right to rectification: you have the right to request that 777ed corrects any inaccurate or incomplete personal data we hold about you. You may update most account information directly within your account settings.
• Right to erasure: you have the right to request that 777ed deletes personal data we hold about you, subject to our legal obligations to retain certain data for compliance, audit, and dispute resolution purposes.
• Right to restrict processing: you have the right to request that 777ed restricts the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing based on legitimate interests.
• Right to object: you have the right to object to the processing of your personal data where that processing is based on our legitimate interests. You also have the right to object to your data being used for direct marketing purposes at any time.

777ed will respond to all privacy requests within 30 days of receipt. We may request proof of identity before processing a privacy request to ensure that personal data is not disclosed to unauthorised parties. We will not charge a fee for handling privacy requests except in cases where requests are manifestly unfounded or excessive.

777ed implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include 256-bit SSL encryption for all data transmissions, encrypted storage of sensitive data at rest, access controls limiting personal data access to authorised personnel only, regular security assessments and penetration testing, and staff training on data protection obligations.

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 777ed will notify affected users without undue delay. We maintain an internal data breach response procedure to ensure that breaches are identified, contained, and reported promptly. If you believe that your account data may have been compromised, please contact us immediately at [email protected].

The 777ed Platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that we have inadvertently collected personal data from a person under 21, we will take immediate steps to delete that data from our systems. If you believe that a person under 21 has provided personal data to 777ed, please contact us at [email protected] so that we can investigate and take appropriate action.

777ed reserves the right to update or amend this Privacy Policy at any time. Where we make material changes to this Policy, we will notify registered users by email or by displaying a prominent notice on the Platform prior to the changes taking effect. The date of the most recent revision is displayed at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your personal data.

Your continued use of the Platform following notification of any changes to this Policy constitutes your acceptance of the revised Policy. If you do not accept the revised Policy, you must cease using the Platform. Previous versions of this Policy are available upon request by contacting [email protected].

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 777ed processes your personal data, please contact our privacy team. We are committed to resolving privacy-related concerns promptly and transparently.

You may reach our privacy team by email at [email protected]. Please include "Privacy Request" in the subject line of your email and provide sufficient detail to allow us to identify you and respond to your request effectively. We aim to acknowledge all privacy enquiries within 5 business days and to provide a full response within 30 calendar days of receipt.